Concept
Chobani Flips are a snack-sized yogurt container that are popular among consumers who are interested in healthy foods that still satisfy a sweet tooth. This commercial pitch is based off of the word “flip” and uses the literal definition of flip (a backflip) and the slang phrase of “flipping out” which describes being over the top. The commercial depicts a crowd going wild or “flipping out” over someone flipping a Chobani Flip rather than the actual Olympic diver’s backflip that she performed right before. This commercial would be a goofy and clever ad that would be memorable, especially if it was run on an ad break during the Olympic games.
Reference Images
Process
The process started with an idea web (pictured on the first page of the slideshow) which allows quick generation of ideas based on related concepts. The idea web informed the concept and tagline for the commercial. Based on that concept, I drew a storyboard for the commercial and designed a slideshow. Each slide depicts a shot and additional description of the scene or dialogue from the commentator of the commercial.