Rebranding the logo and identity for Homestead Natural Meats to make the company appear more modern and help them expand into new markets.
The first phase of this project was research. Most of the information I found from the company was on their website and social media. I then created a presentation breaking down the brand’s background, values, demographic, competitors, tone, and logo.
Brand Breakdown Slideshow
Following the research, I created a pitch presentation with five different logo options. I started with brainstorming keywords and connections based off of the research I made. Then I made sketches and created vector logos of them. I presented the logos to my class and they thought the strongest was the Lassoed Logo. I made three variations of the Lassoed logo for further critique and exploration, which is shown below.
Logo options pitch
Logo options pitch
After creating the final logo I explored color options and created a presentation for three different color palettes. I also made a slide show with the logo mocked-up on different collateral that the company would likely have or sell.
Finally, I created a prototype for their meat processing order forms that you can test with the button below.
Collateral Slide Deck