One of the first steps was the photoshoot process. Initially, the pallette and look was muted and sophisticated for a vintage feel. However, this didn’t fit my young audience, so I pivoted to a more colorful palette and added halftone textures and gritty edges to my photos that show the “diamond in the rough” nature of thrifting. To further the gritty feel I added hand-drawn elements for the prices and other details.