The refreshed logo and identity needed to mesh with OMSI’s other travelling exhibits, which all have a modern, playful, and engaging look. I couldn’t stray too far from the original colors and idea because there were physical materials that couldn’t be adapted with a new look. I knew I wanted a more dynamic position for the globe rather than a head-on view, to show off the layers of the earth in a more interesting composition. The typeface remained the same because it was used throughout all the materials, but I was able to make a more interesting typographic composition playing with size and color. The original exhibit’s tagline was “a pop-up science experience”, which didn’t fit with OMSI’s usual call-to-action taglines. The exhibits team and I tested several different taglines but ended up with “Explore the Seafloor” for its alliteration and intrigue.

After reviewing my first draft with OMSI’s Senior Designer, I made changes and created a suite of marketing deliverables for museums that will be renting the exhibit in the future, including animated ads. For digital ads and social media posts I created templates for the museums to use with spaces for their own museum’s logo. I also compiled a brief brand guideline and package of all the fonts and logo variations.