COLM WELLNESS
Branding & Informational Design
Concept
Recently, Colorado National Monument (COLM), has prioritized projects that center building resiliency and wellness—both within the park staff and within the nearby community. I was hired to visually communicate their messaging and unify their existing mental health and wellness projects
COLM Wellness Visual Identity
An identity to unite Colorado National Monument’s mental health and wellness content.
Process
After familiarizing myself with the park culture and their mental health initiatives, I collaborated with the interpretation staff. Through thumbnailing, creating the vector logo, and multiple edits, the final product was two pinyon jays flying in front of the recognizable Independence Monument. The typeface is Nunito, a clean sans serif that pairs well with the NPS identity. The color palette includes teals and greens to give readers a calm, healthy feeling rather than other medical or wellness content which is often blue and comes off overly-clinical and cold. The identity was applied to the documents I developed that communicated internally and externally.
Colorado National Monument requested I create a webpage that compiled their materials, which you can view below.
Logo First Options
Logo Exploration
See Someone Save Someone
A six page suicide prevention guide with accompanying posters.
Process
This project required extensive writing, editing, and organizing the previously written content to make sure the guide was effective and communicated clearly. Three options were presented to the park’s superintendent and head of interpretation. They preferred certain elements of each, so the identity was developed based on discussion of the ideal combination of the elements.
Initial Options