After familiarizing myself with the park culture and their mental health initiatives, I began the branding process with the input of the interpretation staff. After thumbnailing, creating the vector logo, and multiple edits, we landed on a final logo. The final product depicts two pinyon jays flying in front of the recognizable Independence Monument. The two birds flying together imply that those who are struggling with mental health issues can find community.

I chose the typeface Nunito, a clean sans serif that pairs well with the NPS identity. The color palette includes teals and greens to give readers a calm, healthy feeling rather than other medical or wellness content which is often blue and comes off overly-clinical and cold. The identity was applied to the documents I developed. These documents were intended to communicate with both the internal park teams and the external community.

Colorado National Monument requested I create a webpage that compiled their materials, which you can view below.