Creative Jam

I played around with a few different ideas for this poster, but I knew that I wanted to incorporate rock and roll themes because of the word “jam”. I decided on a hand fist pumping that was holding a pen. I chose a pen because the event was for all of the programs in Warren Tech’s idea group, so it couldn’t be specific to any one program. It had to be a universal symbol for ideas and thinking creatively. 

I used a photo of my own hand as reference with a bright light in a dark room. The poster had to incorporate a lot of body copy, so the hierarchy was important. I chose a neon look to add to the rock concert feel. 

I made a variety of branding for the event to show that the fist holding the pen was a symbol that would make merchandise people would enjoy wearing during and after the event.