Brief
Brainstorm a concept for a commercial and a tagline for a product. Storyboard the commercial and create a presentation pitching it.
Process
Chobani Flips are one of my favorite snacks and I enjoy the brand’s identity. I’d never seen commercials for Chobani products before, so I decided it would be fun to make a hypothetical one. The process started with an idea web where I came up with the idea and the tagline for the commercial. I then storyboarded the commercial by drawing out each shot. I designed a slideshow that showed each panel and adding a description of the scene and what the commentator would be saying in that scene.
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